CRM · Data · Personalisation · Screens
Crossfade is a CRM and customer experience consultancy. We lead, build and run lifecycle programmes across email, app and web, and we take them where most teams can't: onto the screens in your venues.
CF-26 · Service desk
Six channels and a master
Solo a channel to hear what it does.
Services
Most clients start with one problem: a lifecycle programme that has stalled, a platform decision, a gap in the team or a screen estate that runs on schedules. We fix that first, then connect it to everything else.
A senior CRM leader inside your team for a set number of days a month, without the cost of a full-time hire.
Programmes built around how your customers actually behave, and audits that show where value is leaking.
Independent advice on the right stack, then clean, joined-up customer data your tools can actually use.
Content that adapts to each customer in real time, and AI agents that work inside clear guardrails.
Screen networks that are easier to run and quicker to update, whether or not they ever touch your CRM.
Proof of what each channel is worth, so budget follows the programmes that pay back.
The crossfade
Because we work on both sides, we can join them. A lapsed member scans in after two months away, and the venue responds within seconds instead of sending a generic email next week.
Today
Happy hour
5–7pm · every day · all guests
The same scheduled loop for everyone.
With Crossfade
Members tonight
Good to see you back.
Your welcome-back reward is waiting in the app.
Content for the returning-member group, triggered by your CRM. No names on screen.
How we work
Start with a fixed-scope diagnostic, then choose how much of us you need. Every engagement has a clear way to measure success.
Track record
Selected result · CRM
[RESULT, e.g. retention uplift after a lifecycle rebuild]
[CLIENT OR SECTOR] · [WHAT WE DID]
Selected result · Leadership
[RESULT, e.g. CRM team built and programme relaunched]
[CLIENT OR SECTOR] · [WHAT WE DID]
Selected result · Screens
[RESULT, e.g. screen network delivered or campaign outcome]
[CLIENT OR SECTOR] · [WHAT WE DID]
Sectors
Member CRM, retention and safer-gambling journeys, online and across the venue floor.
Loyalty, app and lifecycle programmes, plus menu boards and kiosks that know your members.
Booking-led journeys that bring guests back, from first visit to annual pass.
Personalisation, retention and platform work for brands selling online, in store or both.
Service and journey messaging connected to the tickets and accounts your customers already hold.
Who we work with
Senior CRM help without a full-time hire, and more value from the customer data, tools and screens you already have.
Extra CRM, data and screen engineering capacity. We deliver under your brand or alongside your team.
Implementation partners for lifecycle and signage platforms, and a new physical channel for your customers.
The duo
Co-founder · CRM, data and leadership
Award-winning CRM leader and MarTech strategist. Available as a fractional head of CRM.
Co-founder · Signage, screens and engineering
Systems architect and CTO specialising in low-latency DOOH content engines, playback hardware and programmatic screen integration.
Get started
Tell us what you're working on, whether that's a stalled programme, a platform decision, a gap in the team or a screen estate. We'll come back within two working days.
Prefer to talk first? Book a 20-minute callOr email [email protected]